Keane, who was previously managing director and chairman of CAP, will take on the role of chairman of RAC Cars. McCullough meanwhile, formerly strategic partnerships director at Glass’s, takes on the role of managing director.
Keane also served as chief executive of Emap Insight – where he was responsible for ‘seven market-leading insight businesses’ including those in the automotive industry – and is well positioned, says RAC Cars, to steer the company.
‘RAC Cars is a business that the market has very much been in need of,’ commented Keane. ‘Dealers want to feel like they are getting a good deal with wide and cost effective exposure to the car buying public, who often feel great anxiety when searching for a new car. Those buying consumers want a service they can feel confident in that offers both extensive vehicle choice and assurance in the purchase.’
McCullough also has a strong automotive background: working both at CAP, and as managing director of Autotrader Digital, where he established the firm’s online advertising business.
‘We have big plans to develop RAC Cars including extending the range of products and services the site offers for the benefit motorists and dealers alike,’ said McCullough.
RAC chief executive Chris Woodhouse commented: ‘The RAC has been serving motorists for 116 years so our move into the world of selling cars is intended to bring reassurance to people looking to buy their next vehicle in the least stressful and most affordable way.
‘In order for us to deliver on this exciting new proposition for the benefit of our members, other customers and dealers, we needed a strong team at the wheel which we feel we have achieved with the appointment of Rupert and Peter.’