• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

RAC Dealer Network releases digital pack to help with online sales during latest lockdown

John Bowman by John Bowman
January 17, 2021
0
Home Supplier News

Car retailers with the RAC Dealer Network are being helped to maximise online sales during the pandemic thanks to a new digital pack for websites.

It includes banners promoting click-and-collect and click-and-deliver messages alongside RAC branding.

There are also product videos and standardised texts explaining the advantages of RAC warranties and buying a vehicle from an RAC Approved Dealer.

The new assets are available via the RAC’s online dealer portal, which already includes pandemic-specific resources such as workshop best-practice guides and point-of-sale social distancing materials.

Kellie Grocott, RAC director of sales at Assurant, which partners with the RAC in the warranty and aftersales sector, said the pack hadn’t been created explicitly for lockdown but was ideal for it.

‘During the whole of the pandemic, we’ve been working hard to support our 1,400 dealers with initiatives ranging from online workshops to continuing support from our field agents.

‘These digital assets are the latest in these developments and have turned out to be very well timed.

‘One of the points that our dealers often highlight is that when it comes to online sales, the presence of the RAC brand plays a very important part in creating customer confidence.

‘The assets we have created are designed to maximise this impact, and anecdotal feedback suggests they are already having a positive effect.’

James McCarthy, sales manager at McCarthy Cars of Croydon, pictured, which is an RAC Approved Dealer and long-standing member of the RAC Dealer Network, said: ‘The brand provides extra confidence among prospective buyers.

‘They are much more likely to choose a car from us under “click-and-collect” or “click-and-deliver” knowing we meet RAC Approved Dealer preparation standards and work within the RAC charter and code of conduct.

‘Having access to the right digital assets enables us to make these advantages more apparent quickly and easily.’

Image via Google Street View

  • Join our breaking news WhatsApp group – Click here to join now
  • Car Dealer Podcast – Listen to the latest episode here
  • Car Dealer Top 100 – The most profitable car dealers in the UK here
Please login to join discussion
Previous Post

Groupe Renault announces model offensive including new electric Renault 5

Next Post

Lockdown 3 having minimal impact on consumer demand, reveals Auto Trader

Related Posts

Heycar teams up with Experian over finance deals to make life easier for customers
News

Heycar extends free delivery offer to the end of February to help car dealers maintain sales

January 12, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Video: How do you buy a used car online and get it delivered to your house? We put online car dealer Carzam to the test
Car Dealer Live

Video: How do you buy a used car online and get it delivered to your house? We put online car dealer Carzam to the test

January 23, 2021
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

January 20, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 20, 2021
Stellantis: What is it? Which brands does it have? And what does it mean for customers and dealers?
News

Stellantis: What is it? Which brands does it have? And what does it mean for customers and dealers?

January 26, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 23, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C