3:57 pm, October 9, 2012
TRADER Media Group’s automotive marketing firm RAZSOR have formed a ‘strategic alliance’ with Google – a ‘first’ for the motor industry, says a release by the company.
Entering into Google’s ‘Premier SME Partner Programme’, RAZSOR will be able to provide cost-per-click advertising campaigns through the search giant’s AdWords system – along with access to the numerous features the system provides.
AdWords provides advertising space alongside Google’s results – linking each search on the website to relevant adverts. By bidding for ‘keywords’, personalised adverts can be targeted towards consumers searching for specific things – for example ‘Ford Focus for sale’ – and appear alongside the the usual results in the ‘ads’ section.
As part of the alliance, RAZSOR will be given access to training and support from Google themselves – helping them provide ‘high quality customer service’ and ‘expert, professional AdWords account management’.
Trader Media Group’s Director Digital Marketing, Craig Stevens, was pleased by the deal. ‘The relationship with Google will greatly strengthen our PPC offering and set the standard for the automotive sector,’ he said.
‘A strong PPC strategy is essential as part of an overall digital marketing strategy and this new partnership will support the delivery of best response.’
