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Subaru dealer’s re-launch

Time 9 years ago

NEWCASTLE Subaru will open to the public this week with a special three-day re-launch party (5-7 May).

The dealership is giving visitors the chance to witness one of the UK’s hottest artistic talents in action and become amongst the first to see Subaru’s acclaimed new sportscar, the BRZ.

Ian Cook, also known as Popbang Colour will be on hand. The artist who uses radio-controlled cars as paint brushes and recently painted the front cover of Issue 46 of Car Dealer will be creating Subaru artwork at the dealership on May 5 and 7.

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Newcastle Subaru, based on Queen Alexandra Road West in North Shields, Newcastle, will be also running a prize raffle and charity collection throughout the weekend, with all proceeds to be donated to the Richard Burns Foundation, which supports those affected by brain and spine injury and illness.

Visitors to the showroom’s launch party will also get an early viewing of Subaru’s latest stunning model, the BRZ sports car.

‘We’re looking forward to welcoming visitors to our showroom over the weekend, and we’re certain that Subaru’s practical and reliable model range will appeal to buyers in the region,’ said Paul Flitton, dealer principal, Newcastle Subaru. ‘We wanted to do something a little different for the re-launch of the dealership.’

BRZ – from £25k 

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Subaru UK has also announced the asking price for its BRZ sports car range, ahead of its arrival in UK showrooms in the summer.

Prices start at £24,995 and rise to £27,995, and will come in two model variants – 2.0i SE, and 2.0i SE Lux with a choice of a six-speed manual or, for £1,500 more, a six-speed auto with paddle shift. A more basic S model is anticipated for launch in 2013.

Both the SE and SE Lux will come equipped with 17-inch alloy wheels, a sophisticated torque-sensing limited slip differential and fully automatic air conditioning with dual-zone controls.

The SE features electrically-folding door mirrors with heaters; keyless smart entry with push-button engine start; leather-trimmed steering wheel, parking brake and gearshift lever; and a high-quality six-speaker audio system with CD, radio and iPod connectivity. SE Lux gains heated leather seats.

Six bodywork colours will be available and all Subaru BRZ buyers will be entitled to Subaru’s unique Everything Taken Care of (ETCo) aftercare package.

Marketing director of Subaru UK, Kenyon Neads, said: ‘There is huge interest in the Subaru BRZ, heightened by very positive press reviews of the car so far. Early demand is strong so we fully expect that some early customers will have to wait some months for delivery, especially during 2012, but we have no doubt they will agree it will be worth the wait.’

James Batchelor

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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