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RMS Automotive and Mazda Motor UK celebrates decade-long partnership

Time 4 years ago

RMS Automotive and Mazda Motors UK this year are celebrating a decade-long partnership highlighted by innovation and performance-driven results.

In that time, RMS Automotive has helped Mazda sell more than 14,500 vehicles and reach more than 75 percent of the Mazda Dealer Network through its web-based vehicle portfolio management solution.

‘RMS Automotive is a reflection of Mazda remarketing; in fact the two are synonymous,’ said Tamara Brown, used car and remarketing manager at Mazda Motors UK Ltd. ‘Our accomplishments during the past decade illustrate the value of our partnership. We’re proud to have reached this important milestone with them and are looking forward to growing and continuing our relationship.’


The two companies first collaborated in 2007 at a time when Mazda heavily relied on spreadsheets to monitor and administer their inventory. Hindered by this time consuming process and limited access to its network of dealerships, Mazda tapped RMS Automotive to transform the management of its used vehicle inventory by implementing an online wholesale remarketing platform that would allow them to gain control and visibility over their entire vehicle portfolio for better, more informed decision-making. Ten years later, RMS Automotive continues to help Mazda enhance the value of their remarketing inventory by delivering faster remarketing time, improved residuals and reduced depreciation costs all in a reliable, easy to use interface.

‘We’re proud of our long-term partnership with Mazda Motors UK and of successfully helping them take the guesswork out of managing their vehicle portfolio,’ said Nick Peluso, president, RMS Automotive. ‘We look forward to continuing to provide first-class remarketing services to Mazda Motors UK for many years to come.’

To commemorate the milestone, Mazda held an online auction hosted by Manheim UK in mid-April during which RMS Automotive donated £50 per vehicle sold, reaching a total of £2,750. The donation will be split across three charities – Grief Encounter, Max Appeal and Emilia’s Little Heart Foundation.

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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