12:35 pm, December 20, 2011
MITSUBISHI UK has announced that their ‘Dealer of the Year’ for 2011 is Smithy Garage based in Gwynedd, Wales.
The award was presented to John Roberts, a director of the franchise at Mitsubishi’s annual dealer conference, which took place at the Celtic Manor Resort in Newport last week.
Smithy Garage won the award for its excellent levels of customer service and satisfaction. The Japanese manufacturer assesses their dealers based on real-time feedback from real customers.
As soon as the feedback is in, the customer scores are published as part of a star rating system to allow other customers to choose the Mitsubishi dealer that is right for them.
The Gwynedd-based business has held a maximum five-star rating in the Mitsubishi Motors Customer Service Score programme since its launch in June 2011. This means that between 95 per cent and 100 per cent of their existing customers would recommend Smithy Garage to their family and friends.
Roberts said: ‘It’s always a pleasure to receive any award and Mitsubishi Dealer of the Year is a tough one to get because the competition is so good. As owners of the business, we know that this can only happen with the dedication and professionalism of loyal staff.’
Mitsubishi Motors in the UK’s managing director, Lance Bradley, said: ‘Smithy Garage has always been a strong advocate of ‘Excellent Service’ and they have been ambassadors for the brand for many years. The service they offer inevitably results in strong sales and after sales success, with very happy customers returning to them time after time.’
The Firs Garage based in Hook Norton, Banbury, and Tweedmouth Service station of Tweedmouth were runners-up, while third place went to Oak Tree Garages who are based in Coventry.
