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Snows Group opens Toyota and Lexus dealership in Exeter

Time 5 years ago

SNOWS Group has now officially opened its latest new development in Exeter with both Lexus and Toyota represented in the area.

The £6.5 million investment is part of Snows Group’s ongoing growth, and the company says the new facilities will provide an excellent customer experience for years to come. The Exeter community welcomed the new dealership last week, with staff, customers and manufacturer representatives supporting its opening. They were joined by the Toyota Polar Hilux featured on Top Gear, which took centre stage.

Phil Maddison (pictured above, left) and Alex Domone, group board directors at Snows Group, welcomed guests to the showrooms and introduced Ewan Shepherd, director at Lexus, and Mark Roden (pictured above, right), sales director at Toyota GB. The latter were responsible for unveiling the Lexus and Toyota plaques to officially mark the opening of the new site.


Maddison and Domone announced that the first guest to buy a vehicle from each Lexus and Toyota Exeter would receive an overnight stay for two at luxury venue Bovey Castle, with a three-course dinner and a full English breakfast as well as £150 spending money to enjoy a game of golf or spa treatments.

Winners have already been found at Snows Toyota Exeter after a Mr and Mrs Kingdon bought a new 17-plate Toyota RAV4 Hybrid from trainee sales executive Ali Moore on Monday.

Maddison commented: ‘It was lovely to see Exeter’s community coming out to support the opening of the new dealerships. I’m delighted to hear that Mr and Mrs Kingdon have purchased a vehicle after attending the event, and I’m positive that their RAV4 Hybrid will be a joy to drive for a long time to come. It will be perfect for exploring Dartmoor during their stay at Bovey Castle!’

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Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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