The dealership will operate the SsangYong franchise from its premises in Sandhills Lane, Virginia Water, Surrey.
Welcoming the company to the network, Paul Williams, CEO of SsangYong Motor UK said: ‘We and our dealers are focused on giving customers great service, so whether buying a new or used SsangYong, choosing accessories or helping to maintain their car in the years ahead, we are confident customers will appreciate the car, their dealer and the brand.’
Commented Kevin Hurl, dealer principal of Ian Allan Motors: ‘We are delighted to have been appointed to represent SsangYong, and greatly look forward to playing our part in its success.
‘The Korando is a great car, and with a very competitive price and five-year limitless warranty we believe it will do extremely well in our area, and have every confidence in its success.’
The appointment comes as the Korean firm is rolling out a new corporate identity to its dealers, announced earlier this month.