The new site was designed and built by the group’s in-house team of developers and social media specialists, and will enable users to access the site on desktop, tablet or mobile devices.
Data has revealed that around 50 per cent of Stoneacre’s web traffic now comes from mobile and tablet devices – a 20 per cent increase on the previous year.
By taking inspiration from sites such as Google and Pinterest, the new site features a clean-cut design and facilities such as infinite scroll, which allows the user to quickly and easily browse the group stock without having to navigate between a series of pages.
Meanwhile, detailed vehicle specification and technical information is supplied by CAP and can easily be accessed on the used car search page. It also has a redeveloped blog section, providing interesting articles about the motoring industry.
The new car section features vehicle galleries and independent car reviews from Car and Driving and its site comparison tool enables the users to easily compare multiple new or used vehicles.
Managing director, Shaun Foweather, said: ‘Our decision to build a new website from scratch was based upon a realisation of the sheer potential the internet has to offer. We wanted to create a website which offered a refreshing change from the uninspiring templates which often have little focus on the user experience and accessibility, but are widely adopted across the automotive retail sector.’
He added: ‘We’ve seen online enquiries rocket by nearly 300 per cent over the past six months and we’re confident that our focus on the customer journey throughout the build of the website, along with our decision to go responsive, will ensure the site provides us with a strong platform for continued growth.’