Suzuki makes its dealerships more open and transparent

Time 8:13 am, August 4, 2014

2013_Suzuki_Swift_Suzuki_45335SUZUKI has teamed up with Motor Codes allowing customers to make the right choice when it comes to having their Suzuki repaired or maintained.

The Japanese brand is opening up the aftersales service delivered by its UK dealer network to public scrutiny by making customer opinions available on the Motor Codes website.

Using the Find a Garage function, people can read about the real-world experiences and opinions of Suzuki customers nationwide. They can also share their own experiences via the website.

The new initiative comes after Suzuki achieved a top score of 97.55 per cent for customer service satisfaction in the 2014 Motor Codes report, an independent survey based on people’s experiences with Suzuki dealers and authorised service centres.

Denis Houston, Suzuki GB aftersales director, said: ‘In today’s consumer world, customer opinions have become key to the purchase process. That’s equally true whether people want to buy a new home appliance, or have their car serviced.

‘We are proud of our excellent record for the best customer satisfaction and see Motor Codes as a respected and independent forum for sharing unbiased opinions about the high standards of service our network is delivering.’

Holly McAllister, Motor Codes head of customer service and quality, said: ‘What Suzuki is doing reflects exactly how people shop today. By sharing its customer reviews via – around 8,000 each year – Suzuki owners can be reassured they’re making an informed choice when it comes to the annual service.

‘As well as the transparency of the online reviews, all Suzuki dealers subscribe to our Trading Standards-approved Service and Repair Code, providing complete customer confidence.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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