Tesla opens second London store before expanding beyond the capital

Time 10:24 am, July 25, 2014

store_large_4TESLA has opened a second store in London. The new outlet, in Horton Road, West Drayton, features a design studio for customers, a seven-bay service area and a two-bay delivery centre.

It’s roughly 15 miles away from the manufacturer’s other UK store in Westfield White City.

George Ell, Tesla’s UK country director, said he believed the new facility would be able to ‘delight’ Tesla customers and would prove to be a perfect base for the company.

Tesla is also announcing plans for an exclusive Model S customer airport shuttle to Heathrow from the new store and service centre.

The pre-bookable offering will allow customers the opportunity to have their car serviced whilst away on holiday or business.

Tesla will drop off drivers, passengers, and luggage at the airport in time for their flights and meet them in arrivals on their return.

‘By taking any hassle out of servicing and flying, I believe that we can delight our customers,’ said Mr Ell. ‘The location of our new West London store and service centre makes a perfect base for this service.’

Tesla is currently in the process of shaking up motorists’ perceptions of what electric cars can offer. The Model S, which can get to 62mph in under five seconds and cover more than 300 miles on a single charge, is exempt from road tax and the London congestion charge.

Although both Tesla stores that have opened in the UK so far are in London, by the end of 2014, customers will be able to visit Tesla stores and service centres across the UK. Tesla is currently recruiting for upcoming sales and service facilities in Crawley, Birmingham, Manchester, Bristol, Newcastle, and Edinburgh.

The company will continue to hold test-drive events around the country.


Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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