‘The Dealership’ fly-on-the-wall series set to air on Channel 4

Time 1:00 pm, April 8, 2013

essex car companyCHANNEL 4 is set to air a fly-on-the-wall series following daily goings on in a car dealership, the Romford Recorder has revealed.

Filming of the three-part programme has already begun at a dealership in Rainham – Essex Car Company – and will reportedly be continuing for the next four months.

The dealership was picked from ‘over dozens’ across the country to give some insight into the day-to-day workings of a business in the car industry.

‘Channel 4 have commissioned a three-part documentary series following the working life at a Romford Car Dealership. The series will be broadcast later in the year,’ a statement from Channel 4 revealed to us.

Reportedly produced by Richard Macer, who has created documentaries with subjects ranging from running a designer clothing store to being Katie Price, the series follows on from Channel 4’s other fly-on-the-wall programmes – including The Hotel, Gogglebox and The Family.

‘There are some real characters here,’ sales manager Greg Avery, 27, told the newspaper. ‘Channel 4 wanted a place with a mixture of people. We have a good spectrum of people coming in and out of the dealership, and in the sales staff too.’

Avery added that the cameras were even something of a welcome sight to the forecourt – with day-to-day life and sales going on as usual. Customers are even invited to be a part of the documentary – the dealer’s website suggesting ways to get in touch if they’re interested in buying a new car.

‘I’ve not really been aware that they’re there – it feels like they’re part of the team. We have a bit of banter and I reckon we’ll miss them when they’re gone,’ he said.

‘Some people play up to the camera, while some people act like they’re not even there.


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Jon Reay's avatar

Staff Writer Jon is one of the Car Dealer team's newest members. You can also find him contributing to AOL Cars.

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