CHANNEL 4 is set to air a fly-on-the-wall series following daily goings on in a car dealership, the Romford Recorder has revealed.
Filming of the three-part programme has already begun at a dealership in Rainham – Essex Car Company – and will reportedly be continuing for the next four months.
The dealership was picked from ‘over dozens’ across the country to give some insight into the day-to-day workings of a business in the car industry.
‘Channel 4 have commissioned a three-part documentary series following the working life at a Romford Car Dealership. The series will be broadcast later in the year,’ a statement from Channel 4 revealed to us.
Reportedly produced by Richard Macer, who has created documentaries with subjects ranging from running a designer clothing store to being Katie Price, the series follows on from Channel 4’s other fly-on-the-wall programmes – including The Hotel, Gogglebox and The Family.
‘There are some real characters here,’ sales manager Greg Avery, 27, told the newspaper. ‘Channel 4 wanted a place with a mixture of people. We have a good spectrum of people coming in and out of the dealership, and in the sales staff too.’
Avery added that the cameras were even something of a welcome sight to the forecourt – with day-to-day life and sales going on as usual. Customers are even invited to be a part of the documentary – the dealer’s website suggesting ways to get in touch if they’re interested in buying a new car.
‘I’ve not really been aware that they’re there – it feels like they’re part of the team. We have a bit of banter and I reckon we’ll miss them when they’re gone,’ he said.
‘Some people play up to the camera, while some people act like they’re not even there.
Have you filled in our Car Dealer Power survey yet? It’s a great opportunity to have your say, and you could win one of seven great prizes! Click here to enter.