Online sales soar for BCA

Time 12:53 pm, February 16, 2012

AUCTION firm BCA has reported a new weekly record for the number of vehicles sold to online bidders has been set.

BCA sold 3,198 vehicles to Live Online buyers between January 16 and 21 and more than £3m was bid by internet customers.

The firm’s Live Online system accounted for more than 25 per cent of all sales at BCA during the week, against a typical rate of 20 per cent during 2011.

Nearly 2,000 online bidders participated over the period with 1,220 individual buyers securing stock.

BCA also announced that 2011 was a record year for online sales. Having reached the benchmark of 100,000 sales in November, the company ended the year at 120,000 units sold online, a significant increase on the volume sold in 2010.

Commercial director D’Vidis Jacobs said: ‘Online sales volumes again grew significantly last year at BCA with Live Online, Bid Now, Buy Now and e-Auction numbers rising by around 14 per cent across the board.

‘BCA continues to develop its online offering to ensure that our customers can buy and sell used vehicles online 24/7, 365 days a year.  We believe it is vital to give BCA’s customers the competitive edge and perpetual selling platforms are integral to that premise.

‘This year will see further enhancements to our web-based platforms with the launch of Live Online 2 later this year and we expect our online sales volume to grow again significantly in 2012 as a result.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

More stories...

Server 51