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The UK’s Most Influential Car Manufacturers revealed

Time 8 years ago

UK’s Most Influential Car Manufacturers on TwitterLAST week it was all about the most influential car dealers on Twitter – now it’s the turn of the car manufacturers!

We’ve spent the last seven days analysing UK car manufacturers on the social networking site via Klout – and today we can reveal which makers are the most influential.

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Below you will see the complete list of car makers and their influence rating. We encourage you to get commenting on this so why not head over to the Car Dealer Magazine’s brand new forum, which allows the motor trade to comment on the hot topics in the industry. So let us know what you think!


What is the list?

It’s a list of the most influential car manufacturers on Twitter. You’ll see there are a few car makers missing from the list and that’s because we used a set criteria. We concentrated on the UK and looked for Twitter accounts which were UK-based. To be in the list, each company either had a UK-based Twitter feed or, if they had a global feed, they had to be British. We researched each company’s influence to reveal the industry’s top tweeters.

How does Klout work?

A Klout score is a number given between one and 100, which takes into consideration a user’s interaction on Twitter to work out their overall influence – the higher the number, the more influential the user. For our list, where Klout scores were the same, follower numbers were taken into consideration.

Twitter Manufacturer Klout Followers
1
Lotus 83 81,755
2
Aston Martin 81 178,700
3
Vauxhall 67 42,296
4
Mercedes-Benz 66 81,755
5
Bentley 65 109,363
6
Volkswagen 65 66,601
7
Audi 65 62,399
8
Renault 65 19,472
9
Alfa Romeo 65 14,488
10
Rolls-Royce Motor Cars 64 59,917
11
Land Rover 64 56,830
12
Jaguar 63 16,709
13
Ford 62 38,735
14
Honda 61 29,192
15
Fiat 61 20,911
16
Toyota 61 14,187
17
BMW 61 10,500
18
Hyundai 61 4,332
19
Nissan 60 10,261
20
Skoda 59 27,483
21
Volvo 58 21,643
22
Mini 58 20,530
23
Citroen 58 15,447
24
Kia 56 23,988
25
MG 56 6,921
26
Lexus 56 6,777
27
Suzuki 56 2,915
28
Smart 55 18,939
29
Jeep 54 2,628
30
Dacia 52 2,113
31
Seat 51 16,081
32
Mitsubishi 50 6,026
33
Mazda 50 2,287
34
Chrysler 50 1,421
35
Subaru 49 13,144
36
Abarth 49 1,337
37
Ssangyong 47 1,592
38
Chevrolet 45 617
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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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