9:30 am, November 14, 2013
THE key to successful advertising, shirts and ties or the causal ‘Apple’ look and tackling huge online classified costs are the leading topics on the Car Dealer Forum this week.
Marketing and Advertising
Umesh Samani asked: ‘Now we’re glued to the TV from time to time, I couldn’t help but see the latest seasonal adverts from the BIG boys of retailing. I’m told John Lewis sales have rocketed since its advert was screened – John Lewis, M&S and Debenhams adverts are quite long and only at the end do they mention the brand name. Is this to keep us on suspense so that we watch until the end? Any thoughts?’
This topic has created quite a debate on motor trade marketing – Click here to have your say on this thread
Are you fed up with paying huge online classified costs?
Jim Reid Vehicles asked: ‘Are you fed up paying huge online classified costs? How would you feel about a classified website 50 per cent owned by us the dealers? Your thoughts please?’
Have you got something to add on this topic? – Click here to get commenting
Shirts and ties or casual ‘Apple’ look?
William Blakshaw said: ‘Just wondering, as a franchised dealer, you think customers expect to see someone wearing a tie when spending good money? Or have times changed? Is the Apple casual look ok nowadays? – Click here to reply now
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