TRADER Media Group has reorganised its digital marketing division to ‘enhance its market leading proposition’ through its Razsor brand.
The business has announced it has been ‘re-geared to deliver a critical focus on new product and service development, as well as integrating more services from sister-company, Auto Trader’.
As part of the restructure, managing director, Automotive Marketing Solutions, Andy Whitehair, is leaving TMG at the end of January.
Whitehair has made a significant contribution to TMG since joining as MD, 2nd Byte in 2006. More recently he headed up the development and launch of Razsor, which now has more than 3,000 dealer websites in just over 12 months.
Craig Stevens, Trader Media Group’s director, Digital Marketing Services, said: ‘Andy has contributed a great deal to TMG during his time with the business and has been instrumental in creating our new Digital Marketing division. We all wish him the best for the future.
‘Razsor, our exciting new digital marketing brand is a core strategic focus for TMG. We will continue to invest heavily in new, value-driven digital products and services, specifically targeted at maximising online traffic and converting it into showroom leads, during what is likely to be a very challenging economic climate over the next 18 months.’