Used car dealer Cazoo signs multi-million-pound deal to become Everton’s new shirt sponsor

Time 1 year ago

Online-only used car dealer Cazoo has signed a major deal to become the shirt sponsor of Everton FC in a deal rumoured to be worth £9.6m a year.

Cazoo will feature on the front of Everton’s first team playing and training kits for the 2020/2021 season.

The Cazoo logo will also feature around Goodison Park, on official club merchandise and across Everton’s digital outlets.


The major deal continues the online used car retailer’s drive to increase its presence and will be seen as a major step to increase its brand.

The sponsorship deal will last three years and is believed to be worth £27m.

Earlier this year, Cazoo, led by former Zoopla founder Alex Chesterman, raised a further £100m in funding for the fledgling business. In April, Car Dealer Magazine reported that the firm believes it can sell 217,000 used cars a year by 2025.

Everton chief executive Denise Barrett-Baxendale said: ‘We are delighted to welcome Cazoo as our new main club partner and shirt sponsor. 

‘We have been impressed with the approach that Cazoo has taken and are confident that they will be a great partner for the club and our fans in the years to come. 

‘We are looking forward to working closely with them and are in no doubt that the values of Cazoo and the company’s focus on innovation and future development complement perfectly our own ambitions as we embark on an exciting new chapter for the club.’

Cazoo will replace SportPesa on the front of the Everton shirt for the 2020/21 season and is set to be the only British-owned brand as the main sponsor of a Premier League club next year.

Chesterman said: ‘This opportunity will help significantly enhance our brand awareness as we look to make Cazoo a household name.’

Cazoo has lost ground since the lockdown as dealers rapidly shifted to selling cars online too. It is also facing renewed competition, not least from Big Motoring World boss Peter Waddell who has launched the similarly named Carzam.

Both businesses look to deliver cars directly to customers’ homes – with the latter hoping to soon offer same-day delivery on used cars to buyers.

Cazoo raises a further £100m from investors

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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