The new service, My Volvo, enables customers to establish an online relationship directly with Volvo Car UK, which is also personal to them and their car.
Existing Volvo customers can register their details using the online portal to access a library of information, product news and exclusive offers, while viewing information about their own car.
For new customers, they can keep in touch with the brand right from the start, by tracking their car’s progress from the factory to its new home in the UK.
My Volvo features video guides to a variety of features from the latest Volvo models including tips on pairing smartphones via Bluetooth; how the infotainment system works; what security features are included on the vehicle and how to use the satnav.
In addition, there is also a host of practical information. This can range from how to load the vehicle for a family holiday; tips for long-distance drives; advice on ways of driving more fuel efficiently and preparing for winter driving.
In the future, Volvo says users will have the ability to book vehicle servicing and maintenance with a nearby Volvo dealer. It will also include new send-to-car capabilities, which could allow customers to pre-set the cabin temperature or send destination information to their car’s satnav ahead of a journey.
David Baddeley, customer services director at Volvo Car UK, said: ‘This is a real innovation for Volvo that will strengthen both our relationship with our customers and the way in which we communicate with them.
‘We know that our customers value convenience and quality of service, so we’ve designed My Volvo to reflect those values as part of a unique customer service experience. The web portal enables us to build long-term, one-to-one relationships with people and further enrich the service we offer them.’