VW plans to introduce more than 30 electrically-powered vehicles

Time 9:52 am, June 17, 2016

VOLKSWAGEN plans to ramp up its offerings of electric vehicles as it fights to bounce back from the ‘dieselgate’ scandal.

The electric campaign is part of a wide-ranging review of the German company’s strategy that also includes making the company’s management more open and trustworthy.

Chief executive Matthias Mueller said the company plans to introduce more than 30 electric-powered vehicles by 2025, and to sell two to three million of them a year.

Mr Mueller made the statement as the company made public the results of a prolonged soul-searching triggered by the scandal that erupted in September 2015.

The new plan, dubbed ‘Together – Strategy 2025’, includes a focus on digital mobility, which could include things like car- or ride-sharing apps, more open management and stronger profitability.

In particular, the company also set as a goal increasing the profitability of the core Volkswagen brand, which is barely making money.

Mr Mueller said the company intended to increase operating profit margins from the current six per cent to seven or eight per cent by 2025.

The company also sought to make its management more open and less convinced it knew best how to do things without consulting partners or outside advice.

‘Our most important currency is trust,’ Mr Mueller said at a news conference at the company’s Autostadt, or Auto City, visitor centre next door to its headquarters in Wolfsburg.

He acknowledged the difficulty of winning back public confidence after the scandal.

Mr Mueller said the company would need more EVs to meet increasingly tight government limits on emissions of carbon dioxide, the greenhouse gas blamed by scientists for global warming, and other pollutants.

He said, however, that the company would keep a major focus on developing and selling internal combustion engines.
Volkswagen bet heavily on diesels to meeting car emissions goals.

However, that strategy suffered a blow after the company was discovered to have met emissions tests using engine control software that turned emission controls on when the car was on a test stand and turned them off in everyday driving.

The company is currently working out a settlement with US authorities in federal court in San Francisco to repair or replace some 500,000 cars with the problematic software.

Some 11 million cars were sold with the software worldwide.

The company has set aside at least 16.2 billion euro (£12.8 billion) from last year’s earnings to cover the costs of recalls and fixes.

Mr Mueller said he had no reason to increase that sum based on what he knows now, but that that could change after the US settlement is finally agreed.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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