Volkswagen has promised customers it will not pass on post-Brexit tariffs to orders confirmed before 5.30pm on December 31, 2020.
The UK left the European Union on January 31, 2020, but industry body the Society of Motor Manufacturers and Traders (SMMT) has warned an ‘ambitious trade deal’ will be required for British factories to remain competitive. Last year, more than one million cars were built in the UK for export.
If no trade deal is agreed, cars produced here for export, as well as those imported for UK buyers, will face price increases.
As part of Volkswagen Price Protection, any vehicle ordered before the deadline will not be affected by any price increases caused by post-Brexit tariffs when they are finalised in the new year.
Get peace of mind with Volkswagen Price Protection – we guarantee we won’t pass on post-Brexit tariffs to you when you order your new Volkswagen before 5.30pm on 31 December 2020. Contact your local retailer today to find out more. https://t.co/a0KZOlFb3t pic.twitter.com/FFmMzADJr7
— Volkswagen UK (@UKVolkswagen) December 8, 2020
The offer excludes electric and plug-in hybrid vehicles, and is only available to retail customers, not including Motability.
The offer coincides with new research from consumer magazine What Car?, which found that 53 per cent of in-market buyers would be more inclined to buy British-built cars if EU-built cars were hit by price increases.
Citing data from the SMMT, What Car? warns that a no-deal scenario could result in a 10 per cent tariff on cars, seeing prices rise by an average of £1,900, or £2,800 for electric vehicles.
In the survey of 1,728 in-market buyers, 34 per cent said they were considering bringing their next car purchase forward to avoid tariffs, while 18 per cent would consider getting a lower trim level to offset the cost.
Steve Huntingford, editor of What Car?, said: ‘Consumers are clearly aware of the financial and logistical implications of a no-deal Brexit on the automotive sector.
‘What the industry urgently needs, as it begins to emerge from the unique challenges provided by the Covid-19 pandemic, is some clarity around the nature of our future trading relationship with Europe.’