West Country Blade Group now part of Heritage Automotive

Time 11:11 am, April 18, 2019

A WEST Country car dealership business has changed hands. Blade Group, which operates in Gloucestershire, Bristol, Wiltshire and Somerset, is now owned by Heritage Automotive.

Established in 1996, Heritage Automotive has become one of the UK’s most successful and fastest-growing automotive groups and operates in a similar geographical area in the west and south-west of England.

It is operated by Richard Neulaender and John Walsh, who were two of the four directors of Colborne Garages before that business was sold to Lookers for around around £33m five years ago.

Colborne’s dealerships in Surrey and north London represented VW group brands as well as Jaguar, Land Rover and Bentley.

Heritage’s franchise sites represent brands such as Audi, Honda, Jaguar, Land Rover and Seat. The Blade acquisition also includes the group’s motorbike business.

Discussing the deal, Neulaender said he and his Heritage management colleagues were ‘really pleased’ to be enlarging their representation with VW Group brands as well as forming new relationships with Honda cars and several bike manufacturers.

He told the Gloucestershire Live website: ‘The Blade Group is not only a fantastic strategic and geographical fit for Heritage but we strongly hope a cultural one also.’

No details have been revealed about the financial sums involved in the agreement.

Picture: Google Street View

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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