That may sound rather like a confusing conundrum, but in fact it’s one of the latest changes Chevy UK chief Mark Terry, pictured, has decided on making.
Chevrolet’s retail network is no longer referred to as that at the marque’s head quarters – they’re now dealers, plain and simple.
‘They’re known as dealers as that’s what they do – construct deals,’ Terry told me at the firm’s Orlando MPV launch.
‘The retail network name was a GM thing and now we’ve moved away from that to stand more independently we’ve decided to call our dealers what they are – dealers!’
It may be a subtle change, but it’s one that sums up the straight-forward and to-the-point ethos currently ringing around the Chevrolet HQ.
‘It’s not something that we had a meeting about and decided upon, it’s just a simple change in the way we refer to our network to reflect exactly what they do,’ added Terry.
‘To the general public it doesn’t matter what we call them – they just want a good deal and with our network that’s what they’ll get!’
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