All white! It’s customers’ favourite colour for new cars

Time 5:54 pm, January 30, 2015

Screen shot 2014-10-27 at 11.30.10WHAT do you reckon is the most popular car colour for customers? Red? Blue? Silver?

Nope, wrong on all counts. You may not believe it, but it’s… white.

Seven years ago, only one customer in every 100 wanted a white car. They were difficult to shift on the used-car forecourt, too.

Today, it’s a different story. Almost a quarter of all new cars registered in 2014 were white.

Figures released today by the Society of Motor Manufacturers and Traders (SMMT) show that of the 2,476,435 new cars registered in 2014, 22.2 per cent were white – representing the highest proportion of white cars registered in any year since records began in 1996.

In 2010, white cars accounted for just under 10 per cent of new-car registrations, making it the sixth most popular car colour, with black and silver cars the best-selling.

In 2014, black cars took second place followed by grey, taking 19 per cent and 14 per cent of the market respectively. Silver – the second-most popular colour in 2010 with almost a quarter of registrations – has now slipped to sixth place, accounting for 13 per cent of the total new car market.

Colour of new cars registered 2014 vs 2010

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Best-selling white cars by year

Year         Make Model Registrations
1996 Citroën Xantia 2,489
2000 Vauxhall Astra 4,775
2005 MINI MINI 3,827
2010 Fiat 500 13,049
2014 Ford Fiesta 25,845

MORE: Don’t forget to enter the Car Dealer Power awards

Colin Channon's avatar

Colin is a former editor of Car Dealer. He left the magazine in August 2015.

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