Car Dealer Power Awards 2011 – The Results

The relationship between car manufacturer and their dealers can often be a difficult one. Dealers are at the coalface of the business, dealing with customers up close and personal every day of the week.

The last thing they want is a car manufacturer they represent wading in and telling them how to do their job… But look at it from the maker’s point of view. They are the ones supplying the products, they are the ones with the vision for the brand and so they need to be able to have a say in how their cars are sold.

You can see why there are altercations… We know only too well that relationships can go sour quite easily. Some of the comments the manufacturers languishing at the bottom of our survey received could never be repeated.

But just like a marriage – if they work well together and listen to each others’ concerns, it can develop into a long and fruitful relationship!

This year, manufacturers really took our survey seriously with many insisting their dealer networks filled it in. That resulted in some makers improving drastically on their positions in last year’s survey.

Some manufacturers are not included, though, and that’s because we didn’t receive the minimum number of responses for data to be calculated.

This year’s Car Dealer Power survey received more than 1,000 responses from dealers both large and small. Part one is all about the franchises and we count down the top 27.

Part two is the motor trade suppliers’ chance to shine where you have awarded the very best with the highest accolade – your recommendation!

Click here for the manufacturers you ranked 27th – 20th
Chrysler, Mercedes, Mitsubishi, BMW, Renault, Abarth, Skoda, Mazda

Click here for the manufacturers you ranked 19th-11th
Toyota, Peugeot, Citroen, Ford, Volvo, Lexus, Alfa Romeo, Hyundai, Fiat

Click here for the manufacturers you ranked in the Top 10
Honda, Vauxhall, VW, Suzuki, Audi, Aston Martin, Land Rover, Kia, Nissan and Seat