12:25 pm, December 12, 2012
HONDA should be feeling proud, as their ‘Spark’ TV ad has been revealed to be the most popular UK car advert on YouTube.
The top 10 list released by the website reveals viewers’ favourite automotive ads – in order of the number of views in the UK, a figure that isn’t displayed to the public.
Honda’s ‘Spark’ advert for the Civic was the most popular with nearly four million views worldwide clocked up – an impressive feat.
Next was Peugeot’s ‘let your body drive’ four-minute long music video featuring the 208, followed by BMW’s ‘Man and Machine’ 60 second trailer – featuring paralympian David Weir.
AutoTrader’s ‘The One’ campaign came fourth, trailed by two ‘park the cliches’ Kia campaigns for the Sportage and Optima.
A teaser for Jaguar’s new F-Type came next, with a not-so-uncliched Kia Cee’d ad following. Ninth place was taken by the Nissan Juke ‘Built to Thrill’ campaign, where a team of men build the car as it falls from the sky, over a ramp and into the sea.
Finally was a video for Mercedes-Benz’s SLS – where F1 driver David Coulthard catches a 186mph golf ball in the drop-top.
‘2012 has been another great year for online video advertising in the automotive sector,’ commented Colin Burcher, head of automotive industry at Google. ‘A wide variety of automotive brands are engaging with audiences via online video and recognising the important role that YouTube plays delivering both mass reach and targeting in-market car buyers.
‘Automotive advertisements do really well on YouTube as they tap into both the general public as well as groups of enthusiasts. Brands are increasingly taking advantage of these fan bases and the social nature of online video by creating ads that are likely to be shared, liked and commented on.’
