9:00 am, December 6, 2025
BMW Group UK has teamed up with Keyloop to brief 100 franchised car dealers on how the automotive technology solutions provider can help retailers improve profitability and efficiency.
The special event, held at BMW’s UK headquarters in Farnborough, offered retailers an in-depth look at Keyloop’s new Fusion Automotive Retail Platform (ARP).
It is hoped that from next year, Fusion ARP will help BMW’s dealer network to streamline their sales and aftersales processes, while also improving lifetime customer value.
Attendees took part in interactive sessions and hands-on demonstrations, which aimed to showcase how the system will reduce operational complexity and support customer loyalty.
Keyloop is already a preferred technology supplier to BMW Group UK, with 82.5% of the brand’s UK sites using at least one the firm’s products.
Speaking about the briefing, Mark Webster, head of Digital Transformation at BMW Group UK, said: ‘Digitalisation is central to BMW’s strategy, and partnering with Keyloop on Fusion reflects our commitment to innovation.
‘Fusion will enable us to deliver a truly connected experience for our customers while supporting our retailer network with tools that drive efficiency and agility.
‘This new platform aligns perfectly with our vision for a seamless, data-driven future.’
Keyloop says that Fusion ARP has been designed to manage the entire automotive retail ecosystem — from the initial enquiry, through to ownership and retention.
Bosses say the cloud-based system can be deployed quickly and securely across dealer groups of all sizes to deliver a ‘seamless omnichannel experience’.
Tim Smith, chief strategy officer at Keyloop, added: ‘We are laser-focused on simplifying the vehicle sales and ownership process and delivering on our Experience-First principles.
‘Fusion ARP is not just about technology; it’s about transforming how our industry operates and creating real value for everyone involved.
‘By connecting four core operational domains within the automotive retail industry, we provide a framework that brands like BMW and their retailer partners can trust – a guiding light towards a more efficient, customer-centric automotive ecosystem.
‘The visibility granted by presenting and understanding data is one of the fundamental components of a successful business strategy.’
