Family-run BMW specialists Partridge of Hampshire have posted ‘another year of strong turnover and profitability’.
The Car Dealer Top 100 firm recently filed its annual accounts via Companies House, showing a pre-tax profit of £4.27m in the 12 months to the end of December 2025.
While the figure is down on 2024’s £5.06m, bosses say they remain pleased with the firm’s performance in the face of ‘continuing macroeconomic pressures and industry headwinds’.
Among the challenges faced was Mini’s switch to an agency sales model, which contributed to a 7.75% decline in turnover to £232.18m.
Elsewhere EBITDA – the measure by which the Car Dealer Top 100 is ranked – remained strong at £5.85m, and gross margin rose from 9.1% to 10.0%.
Commenting on the group’s performance, managing director Toby Partridge wrote in the accounts: ‘The results show another year of strong turnover and profitability across the business in the face of continuing macroeconomic pressures and industry headwinds.
‘The company improved its gross margin, in spite of these economic factors, from 9.1% to 10.0%. Used car turnover increased year-on-year by 19.6%, Aftersales turnover grew by 4.3%, with the overall reduction primarily due to the Mini agency model effective from 1 March 2025.
‘Significant investment in broadening and developing new sales channels, together with costs associated with onboarding additional brands, resulted in lower profit for the year but strengthens our strong foundations for future growth.
‘The results for the year show strong profitability with EBITDA of £5.9m and PBT of £4.3m.’
Founded in 2013, Partridge of Hampshire operates a single BMW/Mini franchise in Eastleigh, Southampton as well as a bodyshop in nearby Winchester.
Boss Partridge was previously MD of BMW Park Lane and knows the German brand like the back of his hand.
However, with the market rapidly changing, the firm has now also taken on a Changan franchise, having acquired Millstream Garage Limited, in Guildford, at the end of last year.
Reflecting on the move, Partridge added: ‘Our relationship with our franchise partner (BMW) continues to be very strong and beneficial to both parties. We expect this to continue for the foreseeable future.
‘Since the year end the group has added the Changan franchise to its existing dealership site near Southampton and its new site in Guildford which was acquired in the year.’
Elsewhere, the accounts show that the firm ended 2025 with an improved net balance of net balance of £4.3m, having previously stood at £3.3m.
When it comes to staff, employee costs came in at an increased £9.11m, with the workforce growing to an average of 173 workers. Meanwhile, directors remuneration grew slightly to £237,272.
Dividends of £1.55m were paid throughout the year and the directors did not recommend the payment of a final dividend.


























