24.05.10: Car Dealer in Korea

Time 12:05 am, May 24, 2010

sportageTHIS week Car Dealer has travelled to Korea with Kia to try out some as yet to be released models.

The manufacturer flew us out from Heathrow last night and we’ve just landed in Seoul where we’ll be based until Friday.

We’ve got a varied programme ahead of us including a look at the firm’s research and development facility, Namyang, where we’ll see the wind tunnel, crash tests and snow room. Cool.

We’ll also be trying out the new Sportage, Optima, Cadenza and Forte LPI Hybrid – all interesting models for Kia.

Then on Wednesday we’ll get behind the wheel of Kia’s Fuel Cell Vehicle – details of which I currently know very little of. It’s called the Borrego FCEV and we’ll be driving it at the Hwasung Plant.

All exciting stuff and all of which I’ll be reporting on in blogs throughout the week.

So first impressions of Korea? It’s an amazing place: modern, bustling and, today, wet. We flew into Incheon International Airport which was built on reclaimed land in time for the 2002 World Cup and it’s a stunning place.

I just need to get used to the time difference – we’re eight hours ahead over here so while you’re just starting your day I’m getting ready for dinner. It’s all very strange.

I’ll be posting regular updates on Twitter with as many pictures as possible, as well as daily blogs on this site, so pop back again tomorrow.


James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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