7:18 am, May 13, 2023
Swansway Motor Group has completed an extensive refurbishment of its Cupra Crewe dealership following a six-figure investment.
The dealer group ploughed £400,000 into the site, transforming it into a state-of-the-art modern retail space.
The decision was made after the dealership was one of 56 across the country to switch from being Seat-focused to place more emphasis on Cupra.
Now the Third Avenue premises benefit from a premium, luxurious and modern feel, which is reflective of the sportier Cupra brand.
Offering customers state-of-the-art, interactive technology that will enhance their new car journey, the changes create a welcoming environment for new and returning customers.
Sam Booth, Cupra Crewe head of business, said: ‘We are so pleased to unveil the changes to the retailer.
‘It looks fantastic and this refreshed focus is great for the team. We can’t wait to welcome our customers in to see the finished results.’
Swansway Motor Group director David Smyth, pictured left with Booth, added: ‘It’s a privilege to be selected to represent the Cupra brand as our retailer’s main focus.
‘I would like to extend my thanks to our team based at the site for continuing to work throughout the building work.’
