9:01 am, August 2, 2023
Lotus has begun trading out of its state-of-the-art new flagship showroom in Mayfair.
Located in the heart of one of the capital’s most affluent areas, the new ‘global grand centre’ represents the start of a fresh dawn for the British outfit.
It can be found at 73 Piccadilly and offers a VIP lounge and bespoke digital experience, allowing customers to personalise their own vehicles or call on the help of a team of experts.
As well as being a showroom, the site is also acting as a gallery, where Lotus is able to show off some of the most famous designs from the past 75 years.
Vehicles expected to go on display include Formula 1 racers and iconic cars from cinema, such as James Bond’s aquatic Esprit from 1977’s The Spy Who Loved Me.
Bosses at the Norfolk-based brand are also hoping to cash in on the prime location by selling a range of Lotus-branded merchandise.
The showroom officially opened its doors yesterday (Aug 1) and is a key pillar of the brand’s new strategy to become a ‘global luxury performance brand’.
Mike Johnstone, chief commercial officer at Lotus Group, said: ‘The opening of our new store demonstrates our commitment to transform Lotus to a global luxury performance brand.
‘We have seen a huge demand for our products and have ambitious plans to scale rapidly by 2028.
‘Brand centres around the world will play a key role in building both the Lotus brand and long-lasting relationships with our consumers.’
Lotus plans to launch further stores worldwide in key markets including Europe, Asia and the US.
