5:53 am, May 29, 2011
BMW Financial Services has announced its latest addition to its finance products – the 50:50 package.
The new package combines ‘affordability and flexibility in one easy to manage contract,’ says the firm.
Financially savvy BMW customers are increasingly opting for car finance packages to not only get their hands on the keys to the car of their dreams, but to also reap the benefits that buying through finance offers; from warranties to spending less on repairs and maintenance.
The uptake in finance packages was further illustrated in March, when BMW Financial Services reported that more than 50 per cent of its sales – its best month for sales on record – were achieved through its own finance offers.
The 50:50 package is as simple as it sounds. Customers pay 50 per cent of the car’s value up front, then absolutely nothing for two years, following which they can choose from three options: Pay the remaining 50 per cent to take full ownership of the car, part exchange the car for a new one, or hand the car back without further commitment.
Joe Pattinson, manager sales and marketing at BMW Financial Services said: ‘Attitudes to ownership are changing, and people realise that buying a car via finance carries a number of advantages. There are many benefits to the 50:50 package, which we believe offers our customers something a little different.
‘Customers need only spend half the money up front that they normally would, the car has a guaranteed minimum future value which negates concerns around depreciation and customers can keep their future options open throughout. Better still, if a customer chooses to part exchange the car at the end of the agreement they could end up driving a brand new car every two years.’
The 50:50 finance offer is currently available on the M3, X5, X6, 6 Series and 7 Series BMW models.
