8:27 am, July 19, 2013
MANHEIM, the brand’s digital partner, has built a new Approved Pre-Owned Locator.
The locator utilises the latest ‘deep page’ format, allowing customers to view the information on a range of media devices, enabling them to easily access information, images and data.
Images of selected vehicles will be proactively displayed in a modular format with integrated in-page zoom. In addition, the locator has introduced the ability for the owning centres to provide specific details on a car’s service history.
The importance of social signals and user-generated content continues to play an important role in shaping search engine rankings. Therefore, the locator features a brand new Question Time area developed to assist both the searcher and search rankings.
Question Time offers independent and more in depth information in response to the most relevant questions asked on the web. These include questions about the brand, the approved pre-owned programme, vehicle ranges and models.
LexusCare, a dedicated aftersales section has also been introduced, highlighting vehicle accessories, extended warranties, service plans, benefit upgrades and a ‘service you lexus’ online function.
National sales operations manager from Lexus, Andy Simpson, said: ‘Offering all of our customers the same level of service across the entire website is important to us, so it was imperative that the Approved Pre-Owned Locator reflected our new style.’
Sales and operations director of Manheim Retail Services, Le Etta Pearce, said: ‘Working closely with Lexus to develop a bespoke locator of this kind shows our on-going commitment to bringing the latest in digital developments to the automotive market place and further endorses our understanding of the changing consumer behaviour to offer a more absorbing user experience.’
