10:29 am, December 17, 2013
MOTORS.CO.UK has unveiled a new logo and home page design, ahead of the launch of its new national television marketing campaign in the new year.
The new website layout will incorporate the company’s new Smart Search functionality and will be the first in a series of enhancements to support the brand’s growth plans.
All display advertising from the previous website will be removed to ensure that car buyers who visit the Motors.co.uk website will be able to search through dealers as efficiently as possible.
The used car classifieds site, which received a multi-million-pound investment from parent company Manheim earlier this year, has also announced it will be revealing its all-new television, outdoor and print advertising campaign in early 2014.
Andy Coulthurst, managing director of Motors.co.uk, said: ‘Our home page is the first impression our customers have of the site and we wanted to create a clean and clear place from which they could start their search.
‘We believe that giving undue prominence to display advertising and home page takeovers makes home pages look ugly and distracts users unnecessarily from the thing they came to do in the first place, namely find the right car as easily as possible.
‘We’re really proud of Smart Search and – along with the other clever tools that we’ve built and have in our product development pipeline – it means we are able to fulfil the promise we make in our strapline; to help our consumers “Search Smart. Buy Right”.’
Coulthurst added: ‘Ultimately, all of our investments in the Motors.co.uk brand are focused on helping motor retailers to sell more cars, more profitably. And we will achieve this by making the brand a consumer household name.’
