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Lamborghini expands UK presence with new Leicester showroom

Time 8:00 am, April 2, 2014

Lamborghini Leicester openingLAMBORGHINI has expanded its dealer network to seven outlets with the opening of a new showroom in Leicester.

The new facility is run by the Sytner Group and is the third UK franchise outlet for the car dealer group, with existing locations in Birmingham and Edinburgh.

More than 300 guests attended the official opening event which included a presentation of the new Lamborghini Huracan 610-4.


Christian Mastro, head of Europe, Middle East and Africa for Automobili Lamborghini, presented the new car to guests and said: ‘The success of this important new car, even before it was officially shown to the world, demonstrates the continuing strength and appeal of the Lamborghini brand.

‘We are delighted to further expand our dealer network in the UK, where there is very significant appeal and demand for the pure, absolute, design and performance of the Lamborghini marque.’

Richard Wynn Jones, divisional managing director for the Sytner Group, added: ‘We are delighted that Lamborghini Leicester will be the third dealership location within the Sytner Group to represent this exciting Italian super sports car brand.


‘We are extremely committed to the Lamborghini marque, and both the V12 Lamborghini Aventador and the new V10 Lamborghini Huracan are extremely desirable, class-leading products. We look forward to an exciting future for Lamborghini in Leicester.’

Lamborghini Leicester is located in Watermead Business Park, Syston. The UK is the third largest market for Lamborghini worldwide, after the USA and China.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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