8:47 am, July 3, 2015
Caralot pick up their award
FORD, Pentagon Motor Holdings and Imperial Cars were overall winners of the 2015 Auto Trader Click Awards, taking the titles of manufacturer, franchise and supermarket of the year respectively.
Now in their eighth year, Auto Trader Click Awards celebrate excellence in digital retailing.
This year nine awards were presented by rugby superstar Martin Bayfield, with support from Auto Trader’s editorial director Jon Quirk and sales director Sharon Randall. The ceremony was held at BAFTA on Piccadilly in central London.
Vertu Motors picked up the gong for best retailer digital customer experience, with Kia winning the corresponding award for manufacturers. Digital forecourt of the year went to the Renault Retail Group, while Car Dealer Used Car Award-winners Caralot continued their Clicks success story, winning the best integrated marketing award for retailers. Fiat triumphed in the manufacturer category.
Award-winners Pentagon
A special mention went to Peter Vardy. As well as being highly commended for best integrated marketing campaign, employee Euan Cameron took the accolade of best digital marketing individual. This was the first time such an award had been presented.
The multi-sector line-up was chosen to reflect the new face of retail across all sectors, driven by changes in consumer buying behaviour.
The winners:
| Award | Winner |
| Best Retailer Digital Customer Experience | Vertu Motors |
| Best Manufacturer Digital Customer Experience | Kia |
| Best Integrated Marketing Campaign – retailers | Caralot (winner)
Peter Vardy (highly commended) |
| Best Integrated Marketing Campaign – manufacturers | Fiat (winner)
Vauxhall (highly commended) |
| Digital Forecourt of the Year | Renault Retail Group |
| Best Digital Marketing Individual | Euan Cameron
(Peter Vardy) |
| Franchise of the Year | Pentagon Motor Holdings |
| Supermarket of the Year | Imperial Cars |
| Manufacturer of the Year | Ford |
Imperial Cars pick up their prize
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