AA partners with AX for accident aftercare programme

Time 9:26 am, October 9, 2019

THE AA has partnered with AX to deliver the mobility requirements of customers who have been involved in accidents.

AX will provide mobility solutions to personal members of its breakdown service and to AA motor insurance customers who report an accident directly to them.

The cornerstone of the offering will be AX’s award-winning customer service and focus on rapid response, reflected by its ‘Excellent’ rating on Trustpilot.

Acting as an extension of the 114-year-old British motoring brand, AX will support the AA’s objective of using its end-to-end capabilities in the insurance and breakdown sectors to become the leading provider across the UK.

Tim Rankin, managing director for accident management at the AA, said: ‘Our agreement with AX represents just a first step in transforming our accident management proposition to our members and insurance customers.

‘In collaboration with AX, we will be focused on removing the friction following an accident and allowing our members to resume their journeys with the minimum of fuss. Together with AX, we have designed a programme that will lead the sector with its customer promise and commitments.’

In addition to its guiding principle of offering an outstanding customer experience, AX’s investment in technology and innovation will allow the AA to access data at multiple levels, providing a window into every claim to ensure full accountability and transparency.

Lucy Woods, chief executive of AX, pictured, said: ‘We are naturally delighted to be working alongside the AA and by the confidence they have placed in our approach, processes and technology.

‘We are proud to stretch ourselves and take the next steps in improving the customer journey and overall experience for all parties, whilst at the same time delivering on our partner expectations of revenue potential.

‘I am certain that great service helps customer retention and by default stimulates further growth. We’re now looking forward to replicating our success with the AA in the years to come.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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