New Suzuki dealership hits the ground running

Time 9:19 am, October 7, 2019

THE dealer group WLMG has opened a new Suzuki showroom in Reading.

The five-car dealership houses the manufacturer’s full model range, including the latest Vitara compact SUV and Swift Attitude hatchback. There’s also a hospitality area offering complementary refreshments, smartphone charging points and wifi access, as well as separate parts and servicing desks.

WLMG Reading’s knowledgeable team is on hand seven days a week to assist new and used car buyers with their purchase requirements and test drives, while a Motability specialist is available too.

A six-bay workshop is staffed by Suzuki-trained technicians who adhere to the Suzuki Service Promise – this means that only pre-approved work will be carried out and only genuine parts will be used.

Dale Wyatt, director of automobile at Suzuki GB, said: ‘Reading is one of the largest towns in Berkshire and one of the main enterprise centres in southern England. This provides the potential for significant footfall and exposure for our brand, and with over 20 years’ experience of trading in the area, we considered WLMG to be the ideal partner to help us serve customers in this region.

‘We are delighted to have the group on board, and the first few days of trading have shown that the business has certainly hit the ground running.’

Neill Jackson Smith, group sales operations manager at WLMG Reading Suzuki, said: ‘We are very pleased to be adding Suzuki to our existing portfolio. It made perfect business sense to represent the brand in Reading.

‘Since we first opened our doors last month, the showroom has already proved extremely popular and our latest franchise is off to an encouraging start.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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