AMAZON has announced the launch of Amazon Vehicles.
It describes the new site as ‘a car research destination and automotive community that makes it easy for customers to get the information they need when shopping for vehicles, parts, and accessories’.
Customers can view specifications, images, videos, and customer reviews for thousands of new and classic car models on the site.
It stops short of actually selling cars, however, and the information it contains at present appears very much geared towards an American audience.
Adam Goetsch, director of automotive at Amazon.com, said: ‘Our goal is to support customers during one of the most important, research-intensive purchases in their lives by helping them make informed decisions every step of the way.
‘Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad selection of parts and accessories – all enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community.’
People can view comprehensive detail pages complete with specifications, images, videos, and customer reviews for thousands of new and classic car models.
They can browse tens of thousands of customer reviews and ask other car owners questions.
The site is an extension of the Amazon Automotive store, which enables customers to add information about their current car to the Amazon Garage for shopping parts and accessories designed specifically for that vehicle.