Aston Martin Lagonda showcases its electric future in London

Time 10:43 am, June 26, 2019

ASTON Martin Lagonda is showcasing its zero-emission powertrain technologies at its dealership in Mayfair, central London, today and tomorrow.

Sitting nose-to-nose will be the company’s first electric sports car, Rapide E, and its all-electric Lagonda Vision Concept. With the Lagonda Vision Concept unveiled at the Geneva Motor Show in 2018 and the Rapide E at the Shanghai Automotive Show a few months ago, the ‘Electric Future’ event provides the first chance for UK customers to preview the company’s future technologies.

Representatives from Aston Martin Lagonda will be on hand to talk guests through the technology and a gigantic floral display by London-based florist, Grace & Thorn, will provide a gorgeous backdrop to showcase each of these future editions.

Marek Reichman, chief creative officer at Aston Martin Lagonda, said: ‘When we relaunched Lagonda, we set ourselves an ambitious target to be the world’s first luxury electric brand.

‘We see the Lagonda brand sitting within a unique niche in the market. It is for the high-end luxury customer who wants to explore and be autonomous while remaining mindful of the impact they are having on the environment. Lagonda will achieve this but it will also provide joy and delight to the people who get to enjoy its unique internal environment.’

Currently on the market, the Aston Martin Rapide E is the first battery electric vehicle (BEV) produced by the famous British marque. It will enter production at the end of the year at the company’s factory in St Athan, Wales.

With a limited run of just 155, the same number as the vehicle’s electrically limited top-speed, the project has been completed in partnership with Williams Advanced Engineering.

John Caress, vehicle line director for Rapide E at Aston Martin Lagonda, said: ‘Having an electric powertrain is no longer just a vision for our company, it’s reality.

‘We are producing fully-electric vehicles which will form part of our future strategy that will culminate when the first Lagonda vehicle enters the market.’

The next appearance for Rapide E will be its UK dynamic debut at Goodwood Festival of Speed next month.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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