Auto Trader partners with Amscreen to drive geographically-targeted sales

AUTO Trader has teamed up with digital media specialists Amscreen in a bid to drive geographically-targeted sales.

The campaign, which will Auto Trader’s content screened across Amscreen’s network, will run for six weeks.

It will demonstrate how businesses are moving away from ‘traditional’ media outlets and embracing innovative advertising solutions in order to reach their target audience.

With the campaign being screened in over 1,300 locations across the UK, Auto Trader will use Amscreen’s unique automated GEO+ technology to display cars for sale within a ten-mile radius of the selected forecourts.

It is thought the technology’s ability to serve location specific real-time content on the Amscreen network will help to drive motor sales.

In addition to the location-based advertising, Auto Trader will also screen branded content on the network showcasing its digital platforms, benefitting from Amscreen’s place-based media offering, which enables them to communicate directly with a motoring target audience.

Amscreen managing director, Jamie Lindsay, said: ‘We’re very pleased to see an institution such as Auto Trader using our network to advertise. Through a combination of screening branded content and using our ad serving technology which automatically tailors one single piece of digital content for its location, they are able to cost effectively give relevant information to the customer looking at the screen.’

Auto Trader’s consumer marketing director Jonathan Williams said: ‘We are always looking for new and innovative ways to communicate with our target audience. With screens positioned in forecourt locations up and down the country and with the ability to adapt content so that it has a regional relevance, Amscreen has helped us to deliver targeted advertising that is more relevant to our audience.’