• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Best car ad ever

Car Dealer Magazine by Car Dealer Magazine
September 14, 2008
0
Home News

120908mtors.jpgTHE most amazing car ad ever? Honda’s brilliant ‘Cog’ commercial, according to a survey by motors.co.uk

63 per cent of over 1000 car buyers loved the ad, which cost over £3m to produce – making it the most expensive car ad ever!

Skoda’s ‘Cake’ ad was second, with 24 per cent of motorists liking it best of all. Making this was a relative snip, at £500,000: a suitably random fact is that 180 eggs were used to make the life-sized Fabia cake.

Alas, it all had to be destroyed, rather than eaten, once filming was over.

Third was the Peugeot 206 ad, where a ropey old Indian car was crushed, via various means, into the shape of a 206. Buyers also liked Papa and Nicole Clio commercials, and the Citroen C4 ‘Transformer’.

They certainly fared better than ‘hated’ car ads with UK viewers – which included the Trident ‘Mastication For The Nation’ commercial. In the past, ads for Camelot, Crunchy Nut Cornflakes and Glade air freshener have also put people off.

Katie Armitage, marketing manager for motors.co.uk said: ‘This latest survey demonstrates that car buyers have surprisingly strong opinions about their favourite adverts, which clearly demonstrates the importance of getting it right.’

‘On the motors.co.uk website, buyers can browse through hundreds of real life video car adverts to find their perfect car – and although we wouldn’t recommend dealers produce anything as complicated as the Honda Cog advert, a good video can make all the difference to a sale.’

To help dealers produce tip-top ads, motors.co.uk has produced a top-five checklist:

1. Shoot outdoors, in good daylight – never when it’s raining or in the dark.
2. Park somewhere that looks clean and tidy and provides a plain backdrop. Avoid weeds, litter or graffiti.
3. Use a camcorder, or a digital compact camera that shoots video. Cameraphones can shoot video, but quality is poor.
4. Ensure that the video lasts no more than three minutes, and that the file size is no bigger than 10mb.
5. Start with a front three-quarters shot. Show inside and outside, front and rear. Shorter shots are better than single ones.

Previous Post

Cleaner cars!

Next Post

Suzuki aftersales promotion

Related Posts

Groupe PSA and FCA merger gets closer to reality as Stellantis shares prospectus is approved
News

Stellantis is officially here as Groupe PSA and FCA complete merger

January 16, 2021
Car Dealer Podcast Episode 5 out now! The biggest news stories and top advice from the last seven days
News

Car Dealer Podcast Episode 5 out now! The biggest news stories and top advice from the last seven days

January 16, 2021
Car dealers in Northern Ireland face extended closure as easing of restrictions ‘highly unlikely’ after six-week lockdown
News

Car dealers in Northern Ireland face extended closure as easing of restrictions ‘highly unlikely’ after six-week lockdown

January 16, 2021
MOT and service bookings experience ‘hefty’ surge after third national lockdown announced
News

MOT and service bookings experience ‘hefty’ surge after third national lockdown announced

January 16, 2021
Car dealer jailed for murdering his wife is sued by family for £1.5m
News

FCA boss urges insurers to ‘move quickly’ and pay business interruption claims

January 16, 2021
Thousands of jobs to go as Honda confirms ‘devastating’ Swindon car factory closure
News

Could Elon Musk take over Honda site in Swindon for Tesla production?

January 16, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 16, 2021
Less demand at home and abroad sees car production drop by nearly a fifth
News

Car dealers blast manufacturers for continuing to impose sales targets during lockdown 3 as ‘morally wrong’

January 15, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

January 15, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C