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Blurred lines: Buyers are more open-minded when planning a purchase

Time 6 years ago

79ee39704ad51005866710145efa6b30EVIDENCE from Auto Trader suggests that the lines between buying a new car and buying a used car have become increasingly blurred.

Today, consumers are far more likely to consider both, rather than starting from the premise that they want either one or the other.

Covering the period April to June 2015, the company’s quarterly market tracker traced the views of more than 1,000 motorists. Seventy-two per cent of those who’d recently bought a used car said they had also considered new, while 75 per cent of those who’d recently bought new, said they’d considered used.


That compares with 43 per cent and 61 per cent respectively for the same period a year earlier.

‘The lines we once drew around buying a new car or used car have become less relevant in today’s marketplace,’ said Nick King, Auto Trader’s insight director.

‘That may have something to do with the changing face of ownership in the new car market. The new car market is increasingly driven by PCP deals where monthly payments, rather than outright price is key. It would certainly explain why there has been such a dramatic increase in those considering new cars, before buying a used model.’

Once again, the research revealed that not getting the asking price was the biggest obstacle for consumers in trying to sell their cars. Forty-two per cent cited this as an issue, compared with 27 per cent for the same period in 2014.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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