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BMW extends presence on eBay into aftersales market

Time 7:42 am, August 7, 2013

BMW_Value_Servicing_-_BMW_M3_E46_Coupe_BMW_31420WITH more than four million searches for BMW on eBay every month, the German brand has launched a new Value Service page to extend its presence in the online aftersales market.

The new page, which is set to drive change in the aftersales market, has been launched to mark two years of partnership with eBay, becoming the first manufacturer to open a Direct Store on the platform.

It promotes the fixed priced servicing programme for selected BMW models, in order to help customers find servicing information from BMW dealerships.


BMW’s Direct Store attracts on average 45,000 unique visitors each month, where they can buy and browse more then 6,000 genuine BMW items.

Aftersales E-Commerce manager at BMW Group UK, Andy Wilde, said: ‘Two years ago we embarked on an exciting journey with eBay to offer our customers an online experience which enabled them to easily browse and shop for BMW products.

‘The eBay environment provides perfect access to a customer base, which can tend to be disengaged with our Dealer Network. The addition of a Value Service page provides an ideal opportunity to educate BMW owners within the eBay environment about this great offering.’

Senior strategic advertising sales manager, automotive, eBay UK, Justin Lovric, added: ‘With an average of 4 million monthly searches for BMW and 19 million unique users visiting eBay in the UK and Ireland every month, online clearly offers car brands a huge opportunity to reach and engage with consumers during the shopper journey.’


 

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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