BMW Group UK has reported January sales of 10,340 vehicles, an increase of 40.6 per cent compared to January 2010.
January sales of BMW brand vehicles increased by with a total of 8,726 vehicles BMWs were sold in the month, representing a 67.2 per cent increase and a 6.7 per cent share of the UK market.
‘Despite challenging market conditions, we have seen the best ever start to a year for BMW brand sales,’ said Tim Abbott, Managing Director of BMW Group UK.
‘We have sold twice as many X Series models compared to January last year with sales from the new X3 model starting to come through and evidence that the poor weather conditions lead to increased demand particularly for the X5. We have also benefited from continuing high demand from our corporate customers for the fuel efficient 320d ED and the new 5 Series.’
However, while BMW had a strong January, sales of Mini cars were down; 1,614 vehicles compared to 2,135 in January 2010. Abbott said: ‘Mini saw a drop in sales this month due to many of our customers taking advantage of December delivery to beat the VAT increase.’