The company sold a total of 165,842 BMW, Mini and Rolls-Royce cars in the past month, not only significantly exceeding the figure for March of last year (141,717 units / up 17 per cent) but also the previous sales high of 152,721 vehicles recorded in December 2007.
The BMW and Mini brands also set new monthly records.
The group also achieved a new high for the first three months: Sales started the year stronger than ever – for the BMW Group, and the three brands. Retail volumes for the year to the end of March increased by more than 67,000 vehicles to 382,758 units up 21.3 per cent compared with the first quarter of 2010.
The growth was driven partly by their large vehicles, says the group. The strongest sales growth within the model range was posted by the BMW 5 Series. The total of 30,954 5 Series sold is double the figure for March 2010 – up 114.5 per cent.
Ian Robertson, responsible for sales and marketing, said: ‘2011 got off to an excellent start for the BMW Group with new sales records. This positive development is mainly thanks to our attractive model range and healthy auto markets in many parts of the world – in the established markets of Europe and the U.S., and in the emerging markets of South America and Asia.
‘Sales volume of the year 2011 is expected to rise to well over 1.5m units, a new all-time high, with the BMW, Mini and Rolls-Royce brands all achieving new sales volume records.’