• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

BMW looks to give company car drivers some love with new pilot scheme

James Baggott by James Baggott
December 22, 2020
0
Home News

BMW is looking to offer company car drivers something extra – so they feel more like retail BMW car buyers.

The German firm has identified that company car buyers are choosing their models but might not necessarily get the same BMW experience, which it plans to change.

Company car drivers that remain loyal to the brand will now have access to benefits and rewards through a new pilot scheme launched in the UK.

  • Ad-free website, £5 per month

Called Inside Edge, it’s designed to give drivers the chance to engage with the brand and gain access to everything from productivity help to discounts on products.

Rob East, head of corporate sales, said: ‘Company car drivers choose BMW with the same expectations as retail customers, yet their experience with the brand is entirely different, just because of the way they procure their vehicle.

‘These drivers have reduced touch points with the brand from the time they order their car until it’s delivered to them. The idea behind Inside Edge is to change this and allow drivers to engage with us on their terms.’

There are four areas to Inside Edge, called My Work, My Journey, My Life and My World.

Benefits include complimentary access to the Expensify expenses management system, Peptalk – which is an app full of talks from motivational speakers – and access to online courses in various fields through Shaw Academy.

Members also get discounts of 20 per cent off the BMW Lifestyle range and Harmon Kardon products, as well as a one-off reward from Costa and movie rentals through Chill.

The three-month pilot has been launched this month, with the full programme scheduled to launch next year following feedback from users.

  • Register as a Car Dealer member and get more out of the website here
  • Car Dealer Top 100 – the most profitable car dealers in the UK here
  • Car Dealer Mag issue 154 is out now – Read it here
  • Join our breaking news WhatsApp group – Click here to join now
Previous Post

Pictures revealed of Fordzilla P1 virtual race car – a car designed by gamers and motorsport fans

Next Post

Mercedes emissions fraud claim ‘strengthened’ by landmark ruling against VW say lawyers

Related Posts

Latest economy figures confirm UK is heading back into recession
News

Latest economy figures confirm UK is heading back into recession

January 15, 2021
Bespoke Bentaygas weave Bentley Mulliner and Savile Row together for double centenary
News

Bentley told to destroy clothing line following trademark battle that lasted 15 years

January 15, 2021
Documents reveal dealers should be able to offer home deliveries and click and collect during lockdown
News

Car dealers denied claims under business interruption policies could now get pay-outs after Supreme Court ruling

January 15, 2021
Used car market stronger than ever as August sees sales up by nearly 50 per cent for Big Motoring World
News

U-turn over ‘perverse’ VAT anomaly for Northern Ireland used car dealers is welcomed

January 15, 2021
Carwow enjoys healthy car sales in June – despite nationwide drop
News

Carwow cuts group losses to £13.8m but warns of possible decline because of Brexit

January 15, 2021
Dacia Sandero announced as 2021 What Car? Car of the Year
News

Dacia Sandero announced as 2021 What Car? Car of the Year

January 15, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 15, 2021
Less demand at home and abroad sees car production drop by nearly a fifth
News

Car dealers blast manufacturers for continuing to impose sales targets during lockdown 3 as ‘morally wrong’

January 15, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

January 15, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C