THE British International Motor Show will NOT be making a comeback in 2012, says the SMMT.
After the cancellation of the show in 2010 due to ‘the economic downturn and unprecedented challenges facing the industry’, there were hopes for the show’s return in two years’ time.
But despite ‘thorough consultations’ with the industry the decision has been made not to the stage the show.
SMMT chief executive Paul Everitt, said: ‘The British International Motor Show has been a tremendously successful showcase for the UK motor industry.
‘In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focussing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions.
‘The UK has a strong, diverse and highly competitive motor manufacturing industry, home to globally successful companies and iconic products admired around the world. Both SMMT and the industry are committed to displaying the achievements of the sector and providing our customers with an opportunity to experience the full breadth of models available in the UK.’
by JAMES BATCHELOR