BYD to delete ‘Build Your Dreams’ badging after dealer feedback

  • ‘Build Your Dreams’ badging will disappear from new models
  • The new Seal electric saloon won’t feature the slogan
  • Carmaker cites feedback from dealers and media as reason for move

Time 2:31 pm, August 30, 2023

Chinese carmaker BYD will delete the ‘Build Your Dreams’ badging from the majority of its cars sold in the UK.

The firm said it had listened to feedback from its dealers and journalists, and will no longer use the wording.

‘Build Your Dreams’ is spelt out across the tailgate on the Atto 3 and set within the rear light cluster of the soon-to-be-launched Dolphin hatchback, but it won’t appear on BYD’s new range-topping saloon, the Seal, said the company.

While its cars have so far been fairly well praised, the lettering has proven divisive among both those buying and selling its cars, the firm told Car Dealer.

Speaking at the launch of the new Seal saloon, BYD confirmed that the European examples of this EV would not feature the ‘Build Your Dreams’ lettering.

Tim Bryant, European customer and experience manager at BYD, said: ‘European Seals will not feature “Build Your Dreams” lettering at the rear.

‘BYD has listened carefully to dealer, journalist and dealer partner feedback during this past year, some in favour of the lettering and others less so.

‘We’ve taken the majority viewpoint and utilised the speed and agility of our vertically-integrated supply chain to ensure that all Seals built for Europe will feature a cleaner rear tailgate design featuring discreet BYD lettering.’

The PA news agency understands that China strongly supports the tagline as part of its culture, but the messaging has not been well-received in Europe, with some buyers even being put off buying the cars because of it.

BYD currently has eight sales and service points across the UK and dealers have only been able to sell the Atto 3 crossover until recently.

The Dolphin arrives imminently and is set to become the UK’s cheapest new EV with a starting price of £25,500.

First Drive: Has the new wave of Chinese brands got what it takes as we test BYD’s Atto 3?

Ted Welford's avatar

Ted Welford is a motoring journalist for Car Dealer's parent company Blackball Media. He writes for a variety of motoring publications and tests the latest cars on a regular basis. He likes cleaning them too.

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