Car Dealer Live

Car Dealer Live 23: GForces chief commercial officer Tim Smith

Time 5:38 pm, April 27, 2020

GForces chief commercial officer Tim Smith explained all you need to know about getting your website ready to sell online on Car Dealer Live today.

As buyers are locked down, and with the government confirming that dealers can sell online and deliver to people’s homes, ensuring peak performance from your website is absolutely crucial right now.

Smith discussed best practice online, how to set up your site to manage e-commerce, and gave his top tips on making the most of this opportunity. 

He told how it was important to keep the customer-buying journey as seamless as possible and to have a secure and stable website, which means safeguarding customer data as well as when taking payments online.

Interviewer and Car Dealer editor James Baggott also touched on the topic of online deposits, with Smith saying that £99 seemed to be the optimum reservation figure for uptake.

The GForces senior executive commented that the crisis had crystallised and acted as a catalyst for the fact that vehicles can be sold online and dealers can do more online. He felt there would be more of an emphasis on click-and-collect as well as home deliveries.

And he praised the industry for embracing innovation and being positive, with people thinking and working their ways out of situations.

To watch the interview in full, click on the main image above.

Coming up this week on Car Dealer Live we also have: 

  • Wednesday: How to safely sanitise and prepare a car for sale
  • Thursday: Phil Raby Specialists Cars’ Phil Raby
  • Friday: Autocar editorial director Jim Holder, editor Mark Tisshaw, managing director Rachael Prasher

If you subscribe to our YouTube channel you’ll get a notification when we go live, and if you have any questions that you’d like to ask any of the above, you can submit them during the broadcasts or you can send them to us via this website or via our social media channels, including Twitter and LinkedIn.

You can watch all of our Car Dealer Live interviews by clicking here.

Guide: How can car dealers get their website ready for online sales?

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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