Car Dealer Live

Car Dealer Live 83: GForces’ Paul Stokes and Paul Hilton

Time 10:09 am, August 10, 2020

Car Dealer Live was all about the web and e-commerce when GForces was the guest on August 10.

Broadcast live on the Car Dealer YouTube channel, GForces’ head of e-commerce Paul Stokes and sales director Paul Hilton joined host James Batchelor to discuss the major shift towards digital sales.

  • Are customers transacting online?
  • What times of the day are customers looking to buy a car?
  • Do potential buyers still want to visit a showroom and what kinds of cars do people want to buy online?

Those were among the questions GForces the duo answered on the show.

You can watch the broadcast in full at the top of this page or on the Car Dealer Magazine YouTube page.


James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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